![]() ![]() Copy and paste these ads into excel and remove any duplicate ad groups. If you have a bulky Google Ads account: Once you have selected your strongest ad variation, jump in to Adwords Editor and select these ads. You will only need to implement one Responsive Search Ad per ad group. You will want to ensure you include these high performing headlines and descriptions in your new responsive search ads. Look at past ad performance and gauge which ads are performing best, using click through rate as your key metric. Give yourself a head start by using your existing Expanded Text Ads (ETA’s) to set up your RSA’s. How to Set Up Responsive Search Ads Efficiently Performing ad copy variations for their users. Once Google has gathered enough data on the adĪssets, the advertiser quickly gathers valuable insights into the highest ![]() Scrolling throughout the search results page, Responsive Search Ads appear the Using the powers of machine learning, they automatically create multiple variations of your ad copy and find the highest performing combinations for each user. Responsive Search Ads dynamically combine your headings and descriptions. This quick five (5) step how-to guide will help you set up your Google Responsive Search Ads for success! What are Responsive Search Ads? To help you get the most out of this new Google Ads format, we are sharing our RSA best practices. Running Responsive Search Ads alongside Expanded Text Ads can drive an uplift in click-through rate and conversions. We can now implement countdown customisers within RSAs – increasing urgency across this responsive ad type.īeyond this, Google has also released a new location insertion feature – a welcomed update to the Business Data Feeds required to implement dynamic locations within expanded text ads. With this latest update, we also see the capabilities of RSAs increase with the new additions to dynamic ad text. Expanded Text Ads can still be implemented within standard search campaigns – which we recommend continuing until further updates come into play. Now, Google has showcased its strong preference for increased automation by making Responsive Search Ads the new default ad type for search campaigns. Released back in 2018, these dynamic ads have allowed us to further automate and push our ad performance to new heights. Responsive search ads (RSAs) are no longer the new kid on the block. ![]()
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